16 Feb 2012

Vilnius – a New Member of the European City Cards Network

Baltic Travel Group

From January 1st 2012 Vilnius joined the EuropeanCityCards (ECC) network covering 22 countries and 35 cities. This project was created at the initiative of the international organization EuropeanCitiesMarketing and major European cities in order to exchange the good practices, to present tourist services in a concerted way, and to increase the city card sales. The main connecting link of the project – city cards – is a tourist product which has gained increasing popularity. City cards do not only help tourists to plan leisure time, but also to save money at the same time.

Participation in the ECC network is a unique opportunity for Vilnius to introduce itself among the major and most popular European cities, to establish cooperation in the tourist field, also to analyze tourist statistics, to get information on the newest tourist products and trends. Information on the official Vilnius city card is published on the ECC network by combining several measures: website, special free tourism application, and a digital publication. The ECC is a platform where everyone may easily find and compare information, what may contribute in creating the image of an attractive city and even determine the choice of a travel destination. Participation in the ECC network means recognition of the Vilnius city card as a quality product and its important acknowledgement on the international level.

The first Vilnius city cards were introduced in 2009. After the lapse of three trial years it may be stated that the card is necessary and satisfies buyers’ expectations. A Vilnius city card holder is offered as many as 53 discounts presenting a wide supply of tourist services. It is convenient for tourists to select the card type according to the needs (24 and 72-hour card; 24 hour card with an integrated transport ticket or without it). Also, a network of distribution channels has been developed (the cards are available at Baltic Travel Group agency and

Upon arrival foreign tourists increasingly more often look for a Vilnius city card by themselves and decide to try this service. In 2011, the card was used by tourists from over 30 countries. The majority of cards were acquired by German, Russian, and Polish visitors. Feedback demonstrated that Vilnius seems for tourists to be a very attractive city with an interesting history, culture, architecture and traditions.